“This season, my message is to confirm that Zadig & Voltaire is the contemporary rock ‘n’ roll brand,” Bönström explained. “For me, the girls are very delicate but, at the same time, very rock. There are a lot of legs, a lot of skin. There’s leather and knitwear with perfect, sexy cocktail dresses.”
This year, Zadig & Voltaire is celebrating its 20th anniversary, a benchmark that is seldom achieved, especially in luxury. With the state of fashion in flux now that spending habits have shifted toward Instagram-worthy experiences, many are left scrambling to find their footing in markets across the globe. The brand has stayed above the fray, relatively speaking, because it doesn’t deviate from its original message. Even when the trend of the moment is something radically different from it’s core aesthetic, it stays true to itself—something that the Zadig & Voltaire’s founder, Thierry Gillier, 58, learned early on.